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Vertical Market Solutions
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Health and Pharma
Consumer surveys show that direct to consumer advertising (DTCA) motivates consumers to talk to their physicians about prescription drugs.
Because pharmaceutical sales reps are finding it more difficult to get time with doctors because of the emergence of marketing regulations in recent years, we at SFG have creative ways to help your DTCA through mail or at the physician’s office with POP material. Studies suggest that patient prescription requests have a substantial impact on physician behavior so SFG has many cost effective solutions for you. Both physicians and consumers have many options when choosing the medication that might take care of an ailment so getting the right information to them is critical.
We have a few ways to help you out within our Current Good Manufacturing (cGMP) facilities.
Web Traffic Building: We can ink jet, insert and mail you direct-to-consumer mail pieces so you can get the attention of the over 145 million U.S. adults that go online and steer them to your website for more detailed interactive communications. To do that we work with you and/or your printer to customize a mail piece for your business to business or DTCA mail pieces that will get the recipient’s attention and keep it.
Physician Offices:
pads,
flip charts,
books,
slide charts,
anatomical Charts,
posters and other interactive p.o.p. elements to tell consumers about your product. Utilize our cloud manifest drop shipping apps to track your product through UPS, FedEx or the USPS 24/7.
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